AARVEIN / MOR COLLECTIONA little flamboyance goes a long way.A little whimsy.
Product thinker✳Brand builder✳Community person✳Cat dad
01 / MY WORLD
Curiosity takes a few different forms.
I like taking an idea seriously enough to make it real. Sometimes that becomes an app. Sometimes it’s an embroidered peacock. Sometimes it’s a bunch of adults playing a different sport every Monday.
INDEPENDENT PRODUCT STUDIO · FOUNDER
P+R Labs+
A home for ideas that deserve a first version. I use AI-assisted development to take products from a question to something people can actually try, then learn what deserves another iteration.
IDEA → BUILD → TEST → LEARNThree apps. Plenty more questions.
AARVEIN / THE EVERYDAY, WITH PERSONALITY
FASHION & SELF-EXPRESSION · FOUNDER
aarveinઆરવેઇન
Life is hard enough. Let’s make it softer.
I started Aarvein to bring comfort, culture, and flamboyance into the same wardrobe. Think expressive silhouettes, Gujarati influences, and peacock embroidery with a little main-character energy.
I shape the products, pricing, Shopify experience, and stories around the brand. Made on demand, with room for people to be more visibly themselves.
In 2013, while studying at The Maharaja Sayajirao University, I founded a publishing company called IndelibleChaos. I also published my book, BITTEN: Prolegomenon.
Running a business turned out to be less straightforward than that first question. It was also a lot of fun to figure out while still at university. An early lesson in what happens when an idea becomes something you’re responsible for.
I’ve since taken the website down, but the Facebook page still exists. I might revive IndelibleChaos one day. There may be another chapter yet.
I help organize Summer Sports Shindig, affectionately known as the Slug League: a welcoming, non-competitive sports community in Toronto.
Summer Mondays bring a different sport and another reason to get outside. Run, walk, try something new, cheer for someone you just met. There’s no scoreboard to impress.
I also help tell our story through playful recaps and social content. The point is to make showing up feel a little easier.
I’m a senior product manager with a background in engineering, research, and customer-facing work. I’ve built healthcare and property technology products by listening closely, questioning assumptions, and helping teams decide what’s worth building.
Improvement in online deposit completion at Avesdo.
75
Hospitals in the CarePath expansion I supported.
3.4M+
Annual notifications across workflows I led at Altera.
Experience, with the context.
Select a role to read more
2023 — 2026Altera Digital HealthSenior Product Manager · Harris Computer+
Owned strategy, discovery, and delivery for the CarePath patient portal and Paragon BI platform. Worked with patients, hospital teams, engineering, and regulatory specialists to make complex healthcare workflows easier to navigate.
Used patient design sprints and customer prioritization workshops to shape the portal experience and roadmap.
Helped simplify access across hospitals while keeping patient records separate, and supported CarePath’s expansion to 75 hospitals.
Led notification workflows with more than 98% delivery success; clearer templates improved task completion by approximately 20%.
Helped fellow product managers adopt AI for better documentation in 2024, and used it to save 5–7 hours per feature when drafting requirements, user stories, and test plans.
Managed product roadmaps and UX/UI design across five healthcare SaaS products, including decision-support software used for Ontario Ministry of Health reporting.
Championed Pendo to bring product usage into prioritization decisions.
Replaced code-dependent documentation with Document360, enabling a technical writer to publish independently and removing approximately 5–10 hours of developer and QA work from publishing.
Validated Node-RED for more flexible automation and introduced containerized delivery to simplify upgrades.
Moved from working directly with customers into quality assurance, then product management. That path gave me a close understanding of the people using our property sales software.
As Senior Product Manager from March 2021 to March 2022, improved online deposit completion by 85% after analytics and buyer interviews revealed an unclear payment call to action.
Partnered with more than 50 builders in Toronto and Vancouver to understand sales workflows and validate product decisions.
Designed condo selection and pricing workflows, translating familiar sales-floor practices into digital prototypes.
Managed a product intern and junior UX designer, and worked with sales and customer success on launches.
THE FOUNDATIONEngineering & researchUniversity of Waterloo · Embedded systems · ISRO+
Before product management, I studied electronics and embedded systems, then completed a Master of Applied Science in Civil Engineering at the University of Waterloo. My graduate research explored how environmental data changes over time using statistical modelling and Python, SQL, R, and MATLAB.
Earlier, I worked on satellite test circuitry as an undergraduate apprentice at the Space Applications Centre, ISRO. Different subject matter, the same habit: understand how something works, question the assumptions, and make the next version better.
Education
Master of Applied Science, Civil Engineering
University of Waterloo · 2019
Graduate Certificate, Project Management
Centennial College · 2017
Graduate Certificate, Electronics & Embedded Systems Development
Fanshawe College · 2016
Bachelor of Engineering, Electronics
The Maharaja Sayajirao University · 2015
Diploma, Electronics & Communication Engineering
Gujarat Technological University · 2011
UNIVERSITY OF WATERLOO · M.A.Sc. THESIS · 2019
When the data doesn’t stand still.
An Investigation of Non-stationary Nature of Environmental Data
How do we design structures for a future whose weather may not behave like the past?
My Waterloo thesis explored statistical methods for modelling environmental data whose patterns change over time. I compared approaches to estimating extreme wind speeds, using daily maximum wind data from ten weather stations.
The research examined an assumption behind structural design: that environmental loads remain statistically stable throughout a structure’s life. It’s a question I still like asking in my work: does the assumption hold?
Customer conversations. Clear priorities. Small, useful releases. Evidence before assumptions. And enough curiosity to change my mind.
04 / THE HUMAN BIT
Many things. Entirely myself.
GujaratiQueerCanadian
I was born in India and moved to Canada in 2015. These days, Toronto is home. My life sits somewhere between making useful things, wearing interesting things, and finding people to share the everyday with.
I make fashion and lifestyle content with dry humour, a conversational voice, and a healthy appreciation for the ridiculous. Culture, comfort, and self-expression tend to find their way into whatever I’m working on.
A few constants.
01
Karma, the cat.
Black cat. Much-loved companion. A recurring character in my life and content.
02
An outfit with a point of view.
Long hair, a little flamboyance, and a belief that Crocs deserve a fair styling trial.
03
A cinematic everyday.
Photography, short videos, and noticing the moments I’ll want to remember later.
04
Movement & connection.
Time at the gym, summer sports, and the small joy of doing something with other people.
“I don’t romanticize. I cinematize.”
MY APPROACH TO THE EVERYDAY
05 / LET’S TALK
Good things start with a hello.
Product work, creative collaborations, or a good idea you can’t leave alone. I’d love to hear it.
